One thing that is very sad about Internet marketing is people use automated tools incorrectly to spam their social profiles, others accounts, ect. It’s all about making a quick buck. Do you know what I am talking about? Let me ask you a question have you seen stuff on the internet and actually been a little bit interested in what they had to say? Then once you liked, followed, or even joined their mailing list your feelings completely change about that person? So what the hell am I talking about?
Twitter – Spam
Automating your tweets is fine. Respectable marketers do this all the time. Personally, I like Hootsuite and Buffer, but guess what makes me different than others that do this incorrectly. I only post 4-5 times a day and I am sharing content that is relevant to blogging that people will enjoy reading. Why on earth would I do this? Because, people see that and the fact that you used the “@” at the end giving them credit for their work helps build relationships. 9 times out of 10 you will get thanked for it or they might start sharing your stuff too.
An idiot would post all their post every 15 minutes and pretty much only their stuff. Whether it be post they have written in the past. Way to be active on Twitter if you are doing this. You might wonder why people stop following and even listening to you. That’s your answer. Start doing stuff correctly. Hope your Twitter doesn’t get banned too. You might want to check out my Twitter 101 guide.
Facebook – Spam
Got to love this one. Pretty much just using a program to share your stuff every 5-10-30 minutes is a waste of time. In fact, it kills your Edgerank and you just look like a fool doing it. Facebook is a social network so that means you should be social. If you think automated tools are going to be a goldmine your in for a shock.
Also, going through and just “liking” post on Facebook walls doesn’t magically mean you are going to get a ton of visitors over to your site. Why don’t you try adding something to the article, image, or video. People are just lazy and will take the easy way out of a lot of things in Internet marketing. Good for me because I know how to do stuff right without taking shortcuts! I have been in this business for quite awhile now. See my Facebook 101 article for more on this.
Email List – Spam
Ok, this is a big one and I see people screwing this up left and right. Let’s say I opt-in to your mailing list. I get my free eBook or whatever. Then I get a message from you every day and sometimes twice a day. Really this might go on until the end of time. Buy this, buy that, ect. Adrienne Smith actually wrote about this in her post on “Why some automatic settings are a very bad idea.” She has a cool blog, so if you haven’t discovered it start reading it or I have a swarm of hungry geckos coming to your house :) They move slowly so depending on where you live it might take them awhile to get there. Also, if you live in a cold environment they probably won’t get there.
But, seriously to make it in Internet marketing it’s a real job. Yeah there are tools that are useful and some might even make you some money for awhile, but don’t be surprised when your account get suspended or you get labeled as a spammer. Remember the 80/20 rule. Share 80% other content and 20% yours. Big thanks to Donna Merrill, Ileane Smith, Justin Germino, and so many others for helping me on the social media aspect of Internet marketing. You’ll go much further in Internet marketing that way. What other spammy or unethical things have you seen people doing that make you want to pull your own teeth out?