Why Buy .com, .net, and .org Domains for Your Brand

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Domain NamesThere are few hundreds of domains available for us to use for our brand. Due to a wide variety of domains, it is difficult for us to decide what domain name to buy. That is why this article will provide you the three biggest and most popular domain names and the reason why people should buy these domain names.

Domain Names

  • .com

The .com domain name is considered to be a top-level domain (TLD). In fact, it is the most popular domain name in the internet. It is also the largest domain name used among all other top-level domains. The domain name “.com” is taken from the word commercial which signifies the original purpose of domain names.

The domain name com is currently operated by Verisign. However, it was originally operated by the United States Department of Defense. It was first implemented in January 1985 for internet use.

  • .net

The domain name net is considered to be one of those generic top-level domains (gTLD) used on the internet. The domain name is taken from the word network. This domain name is usually treated as an alternative domain name for .com.

It has been created in the year 1985. Though it was not mentioned in RFC 920, it became the third largest top-level domain in the year 2011. Verisign acquired the domain name from Network Solutions.

  • .org

Just like the domain name net, .org is a generic top-level domain (gLTD). The domain name is derived from the word organization. It was one of the first domains to be established in the year 1985. Its operator since year 2003 is the Public Interest Registry.

Why Do We Need to Buy .com, .net, and .org Domain Names?

It will always be a good thing for us to buy the .com, .net, and.org domain names for security purposes. Buying these domain names is a necessary when one is planning to build a big brand on the internet. Most search engines give a lot of importance to these three domain names in terms of the “exact match” searches.

If one big brand bought the .com domain name, but did not bother buying the .net and .org domain names, then there is a high possibility that other individuals will buy the .net and .org domain names. If you bought “abcd.com” alone, others may buy the “abcd.net” or “abcd.org” to have a free ride on your brand’s ranking. This happens mostly in large brand names.

Though there are still other domains available for use in the internet, one should not bother buying other extensions such as .biz, .info, .tel, .us, and more. This because search engines do not give so much value to these extensions when it comes to exact match searches. That is the reason why we do not often see these extensions with a high rank in most search engines compared to the com, net, and org domains.

If one wants to protect his/her brand’s domain name, then it is advisable to buy all the three domains – .com, .net, and .org – together.  Simply redirect the others you bought to your .com domain name :)


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  • http://teamfamilyonline.com Susan McKenzie

    This is good, solid advice, Garen – thanks! Getting started online is a complex process – you’ve made the initial steps simple :)

    • Garen Arnold

      Hey Susan,

      It’s a good way to keep people from high jacking your brand.

  • http://whoisadampayne.com Adam Payne

    Agree with Susan.

    Very clearly explained and anyone new to this world, should read this post as it sums up getting a domain nicely. Flash looking blog too :)

    Adam

    • Garen Arnold

      Thanks for stopping by Adam :)

  • http://incometherapy.com Jeremy Norton

    Now I understand why I should be buying the three instead of just having one. I wouldn’t want others to benefit from the branding and traffic I work hard.