Guest Posting – Starting Doing It Correctly!

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Guest Posting CorrectlyAs we all know guest posting is great for building backlinks, converting new visitors to your site, and creating a brand. Few people actually do this right. I know you think I am crazy but really I am sane (or somewhat). I want to give away some of my personal strategies for guest posting and what REALLY works.

Ok, so we all know how to get a guest post. Hop over to Myblogguest.com, PostJoint, BlogDash, BloggerLinkUp and start looking for relevant blogs you can write on. Now, here is a key part to this. There are tons of stuff you can outsource on oDesk, but NEVER outsource your guest post there. In fact, write them yourself. Why?

Because, you can make it really personal and this helps with exposure to your blog. If I had a dollar for every strong connection I have with authority blog owners I would have 96 dollars right now. That is worth a ton in the blogging community! I have connections on Facebook, Twitter, Linkedin, ect.

Pitching Bloggers – Getting In Contact

Reaching out to people is really the hardest part.  There are a number of ways to get in contact with people.  I will provide you with some ways to do it correctly.  You can go at this a number of different ways:

Facebook.  Like their fanpage and send them a personal message.  I would HIGHLY recommend sending them a friend request first.  Then pitch them an idea or simply ask them if they need an article on a specific topic.

Twitter.  I can hear the groans through the wires, but Twitter is great for connecting with people.  You could send them a message on Twitter but realistically people don’t check their Twitter messages.  I know I don’t because of the crap loads of spam I get.  Instead, engage with them and retweet a couple of their post.  Use the mention “@” feature and ask them about a guest post.  It works great.

Contact Form.  Contact forms are great when the big 2 fail.  Sometimes I like to try this first.  Fill out their contact form and make sure you put “NOT SPAM” in the subject to increase your chances of them actually opening up your message.

Submit Content They Want

No but seriously, I never took one business class in college, started a business, and just did a lot of reading online.  When you approach bloggers online your mindset should be what do you want me to write about rather than here is a premade article I paid 99 cents for and I want a backlink to my site. Here is what they think; oh god another crappy blog post pitch!

God! I hate that and that’s why blogs fail. They don’t think of the blog owner they are posting on. You know what they think about? Themselves and that’s it. Instead take the time to read their blog what do their visitors like? Write an article on that. It’s not about you, it’s about them and providing them with content that is related to their blog.

Yeah I know it might take some research you might have to go to the library or search the internet for some great content.  Read this post on getting ideas for great content! But, I want this on my tombstone; it will be well worth it! Again, I have no business background (other than owning a business for 4 years) but understand how to guest post and establish a brand.  If you want me to contact some webmasters and write some quality post for you please check out my guest posting blog service.

Just keep the who mindset of what can I do for you, rather than here is shit I made do you want to publish it? I am so tired of getting request for guest post and of course I say yes, but 80% are just basic how to get traffic to your blog articles….AHHHHH! It will take you so much further on your blog then the take, take relationship. I would like to know where you all find places to guest post whether that be Google quarries, networks, ect. It’s alll good in the hood just leave your comments down below.

 


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  • http://www.inspiredgiftgiving.com marquita herald

    Man, I am SO naive! Of course I’m familiar with PLR but it never occured to me that people would outsource guest posts – duh! The funny thing is just yesterday I received an email from someone I don’t know offering to do just that. My immediate reaction was shock – hell, I’m an author and my name is my brand so how stupid would I be to outsource ANY of my writing. But you’ve really answered the question for me about where that came from. The interesting thing is according to Trends one of the Google 2013 trends is to lesson the value of guest posting – probably for this very reason. Thanks!

    • Garen Arnold

      Hey Marquita,

      Yeah, I have heard various things about lessoning the value of guest posting. However, I think it might be hard to discover some guest post say if I wrote an article on your site and had a link to me. Possibly what I am thinking is devalue unrelated guest posting? I have been getting a lot of guest post request lately. It’s funny because they need to approach me with “what do you want on your site” vs here is one I have already made (probably outsourced). That is what I do I ask the blog owner what would you like me to write about. Simple things can go a long way.

      • http://www.careermomonline.com/ Maricel

        Garen, it’s interesting to find differing opinions about guest posting.There’s this successful blogger who had been guest posting for high-caliber blogs for a while now. I read his blog on a regular basis, too, because he has a lot of fresh insights to share. Now, this blogger I’m talking about had been evangelizing the very opposite of your strategy (with a disclaimer, of course!). If I understood him right, he would write an article that he thought was a good fit for the blog he was targeting, and bam, he’d get the ball rolling.

        I guess the key takeaway is whether you personally talk to the blogger or not, knowing what his/her blog is all about and understanding the needs of the blog’s target audience are all that matter. Whether there’s a previous conversation or not, as long as the guest poster writes articles that would address the blog readers’ expectations, as long as the guest posting rules as defined by the blog owner are clearly understood, I don’t think there should be a problem.

        As for outsourcing a guest post, yes, I would have to concur that finding the right person to write for you is going to be a real challenge. I, too, would write my own guest article to promote my brand. ;)

        • Garen Arnold

          I would be interested to see who you are following. Care to name them? Yeah, as long as you right for them and study what interest they like most, good post, ect. That is good. I have strategies of guest posting, and actually I am about to go crazy on it. Heard the buzz about Google devaluing guest posting. I stand by this, and it’s about posting on sites that have nothing to do with your site! One’s that have a huge following it is good to make the post epic even if that means spending extra time on it :) I get about 5-10 guest post offers per day now, but a lot of them I just reject because it’s crap and I don’t want it on my site :)

          • http://www.careermomonline.com/ Maricel

            I knew you’d ask that. :)

            I think I made a mistake in my previous comment up there. I shouldn’t have used the word “evangelizing.” Of course, he was just sharing what works for him. And I have GREAT respect and admiration for this guy. Really.

            As for Google devaluing guest posts, great thing I came by because now I know. Still, knowing Google, it shouldn’t come as a surprise, or should it? With Google, you’ll never know what you’re going to get. What works now may no longer work tomorrow. ;)

          • Garen Arnold

            hehe it’s only natural that I ask. I am pure SEO a hybrid blogger that focuses on building relationships. I know things work from time to time, but just treating internet marketing like a real business is going to work :)

            Who knows what Google will do with guest posting. They say one thing and do another and sometimes they make zero sense to me. I made the mistake of relying on Google so much and then they slapped a 100% whitehat site for no reason? I guess I learned not to put all my eggs in one basket. Being a hybrid SEO and blogger is a killer combo though :) I learned from my mistakes and know it’s important to be social, as they have been hinting at for years.

          • http://www.careermomonline.com/ Maricel

            I would have to agree about SEO and social being a killer combo. I think you’ve already mastered both. As for putting all of one’s eggs in one basket, that’s risky business. Google saying one thing and doing another, that’s, I think, a fair statement given your previous experience. :)

  • http://davidmerrill101.com David Merrill 101

    I’ve written a few guest posts, Garen, but the bloggers asked me if I would. I’ve never sought to write them, but you’ve given me a good idea, here.

    Maybe I should seek more actively to do some guest posting.

    And I’d certainly look to offer quality, not a re-hash mish-mash.

    • Garen Arnold

      Yeah, I am building my brand and will be guest posting a lot :)

  • http://www.howtocatfishtoday.com/big-catfish/ Justin Mott

    This might work for me. I have pitched the idea of writing a few articles for a few newspapers, and I haven’t had much success. I believe that I will try another attempt with how you suggest doing things. I do have a question. how do you first get in contact with the blog owners. Is it as simple as sending them a message?

    • Garen Arnold

      Yeah you could send them a message through their content form. OR look for people on Myblogguest.com that are looking for guest post :)

  • http://inspiretothrive.com Lisa

    I’ve been getting more requests lately from folks to do guest posts. You would think they would at least comment on my blog first, no? If I don’t know who they are or what they write it makes it hard to say yes. I’ve done several and let others do some too. I think it’s a 2 way street and works nicely to gain new readers to your blog.

    • Garen Arnold

      Yeah, I know how it is. Some people just want to feed off others success. It’s just the way some people are :(.

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  • http://brave-up.com/ Jason Yeh

    Hey Garen,

    I’ve never guest blogged before, but have heard many great things about it. When I do start to venture around that path, I will definitely keep in mind what you have said here. It will definitely make my guest post more successful from the get-go!

    Thanks,
    Jason

    • Garen Arnold

      Hey Jason,

      Just remember write for what they want not for what you want :) Let me know if you need any help :)

  • http://tiroberts.com/10-random-tips-spike-traffic-stats/ Ti Roberts

    Great post, Garen. I’m happy I came across your post. I like what you mentioned about never outsourcing your guest posts. I really don’t understand why anyone would want to outsource their blog content period. Your content is what makes you unique and standout. No one could ever duplicate your own unique voice and personality, so to even consider outsourcing content creation is kind of self sabotaging in my book.

    I’ve done one guest post so far and the response and results were awesome. I plan on doing a lot more guest posting this month and in the first quarter of next year. Like you mentioned, this will be a great way to grow my traffic and brand in the blogosphere.

    Thanks for sharing this post with our BizSugar community. I appreciate your insights.

    Ti

    • Garen Arnold

      Yeah I think it all goes to being lazy. People think that getting a massive number of low value guest post is better than getting a good one in your niche. What is worse is when they don’t follow up on comments. I have had people on my blog that I allowed to guest post and they don’t follow up. If they don’t follow up I will either make their link nofollow or just give them no credit at all.

      Yeah, I am liking Bizsugar I wish it would let me add more post though. Limits me to three every 24 hours :(

  • http://www.HealthyBabyBoomersNetwork.com Dr. Erica Goodstone

    Garen,

    You made some good points about offering a guest blog that is valuable.
    I have had numerous requests from bloggers to post their blogs on my http://www.HealthyBabyBoomersNetwork.com web site. Seems good, right. Wrong! They are offering topics that have absolutely nothing to do with the focus and content of my blog. I am writing about health and wellness for babyboomers , not for senior citizens who are in nursing homes, incontinent. And those are the blog posts that may be somewhat closely related to my topic. There are others that offer to write about taxes or social media or something else that is totally inappropriate for my purposes.

    Warmly,

    Dr. Erica

    • Garen Arnold

      Erica,

      Oh come on you know taxes and social media go hand and hand with baby boomers. Just kidding :). Yeah, I get a fair share of guest post request, but they are either poor quality content that I really just don’t want on my site. What I started doing is making a list of content I want, and when I get request I ask them to write about that. It helps me and if well written them too :)

  • http://raenalynn.com Raena Lynn

    Hi Garen,

    I’m planning to have a guest post in a few weeks and your article taught me what I should expect from a guest blogger. I am fortunate because my first guest blogger has already asked me what type of article topic I want her to write about. I also learned what to expect when I get requests from other people who want to be a guest blogger on my site.

    You saved a lot of people some heartache and possibly making the mistake of being excited about having a guest blogger and not realizing they could end up with low quality content if they don’t handle these issues that may come up. I love your candor! Thanks!

    Raena Lynn

    • Garen Arnold

      Hey Raena,

      Good news! Make sure you run it through Copyscape too. If it’s something you really don’t want ask them to modify it, or if’s it’s horrible just say your not interested.