So I have been working on giveaways (not contest) as you will soon learn why on my sites/blogs. So what do you do when you don’t have all the answers on something? You ask questions! So lately I have been talking with Justin Germino who runs dragonblogger.com (go ahead and check it out). I have been studying his methods of mastering giveaways even more than I have done in the past. I hope you enjoy this interview on giveaways
Do you prefer PunchTab or RaffleCopter? Why?
Justin: Punchtab right now, the reason is because Punchtab validates the entry as part of the action to do it. Rafflecopter anyone can click I Did This without actually doing the entry, which can cause thousands of false entries. Punchtab also offers more features for free, like Referral link (unlimited) which Rafflecopter requires a monthly fee for. I do however like the custom entry method of Rafflecopter and this can be valuable in select situations.
Garen: I do like Punchtab as I have had more success with it. I should also note that for giveaways they have changed the way you can promote Google +1 as the old method violated Google’s policy. (this is information I learned from Justin, so I shouldn’t get credit for it.)
Do you use JustRetweet or EasyRetweet to promote your contest?
Justin: I use both, I have found that EasyRetweet tends to get more shares, but both get a few extra retweets. That being said, investing funds in something like SponsoredTweets can get you more of a return than EasyRetweet or JustRetweet and you get to approve and hand pick who you want to share your giveaway. I have seen a lot of success promoting with SponsoredTweets from IZEA, if you want to try it out, use my link for referring you! http://spn.tw/rDx is my link.
Garen: Wow, I have been testing out SponsoredTweets and have to say I am loving it. Was kind of confusing at first, but I think I am getting the hang of it. Also, make sure you check out this post Justin wrote on SponsoredTweets: http://www.dragonblogger.com/sponsoredtweets-earn-twitter/
Now I know from our previous conversations on Facebook that gadgets are hot giveaways? Do you have any tips on how to get more people participating in our contest?
Justin: Tablets are big time, I had almost as many entries in a $199 Google Nexus 7 giveaway as a Lenovo Laptop giveaway where the prize was $600, the entries were only 10k less, so the ROI was much better since the prize cost less. I also see good return on investment for PC accessories and other gadgets, gaming consoles…etc. The key to getting more entries is making sure more audience can use the prize.
Garen: This seemed fundamental, but I guess I over thought this one. I have a lot of connections with web hosting sponsors and was going at it the wrong way. Giving something that everyone can use is much better than something only a limited number of people can use. Believe me this interview made me change the whole way I approached giveaways! Big hint go to Google trends and find out what’s hot!
What is the biggest mistake you see people making with contest or giveaways?
Justin: Calling giveaways a contest, this is a legal issue. A contest cannot have a random winner and must have clear methods one can follow to WIN the prize. Giveaway and Sweepstake are interchangeable and indicate that there is a random winner, no manual steps or method that you could do to assure winning. Another is making sure the terms and conditions are clear, using proper terms of service and specifying who giveaway is eligible for is important. You shouldn’t make any giveaways have mandatory entries, this could be a violation of U.S. law and is subject to interpretation you don’t want to deal with, all entries must be optional no mandatory entry method, giveaways that make you follow or like a fanpage can be a conflict in Facebook terms of service as well and I have read about several giveaway bloggers having their entire fanpages with thousands of fans being shut down for violating FB terms of service.
Garen: Oh man, I should probably jump out of a window or off a cliff! I have been calling my giveaways contest for years! I had no clue that there were such legal matters that could get your Facebook page shut down. That would be a dark day for me if that happen! I will be switching this up for sure!
This is just part one of the interview with Justin. I will be posting the second part which will address some more vital information about running a giveaway. So far, your head should be spinning with ideas as mine always is! In the meantime check out this post on giveawys by SEOmoz. What other questions do you have about giveaways. Keep in mind that the part two part of this post will cover actions for giveaways, paid scripts, finding sponsors or working with sponsors, and the vital tip for contest. Thanks so much for your time Justin, and all my readers!