Controversy sells! It’s a fact and it’s been shown time and time again throughout history. Take Eminem for example; one of the biggest influential rappers that made it big in the late 90′s. He made it big with his controversial lyrics, explicit songs, and something that hasn’t been done before. (one of the first white rappers), aside from Vanilla Ice, which was only really a one hit wonder. But, anyways how does this relate to blogging and internet marketing? Learn exactly how this post on being controversial can help your blog; straying from the norm can be a rock solid approach.
It’s true stirring up the pot with your blog is interesting to read. In fact, over the years I have seen this done over and over again. So it’s a fact playing devils advocate can be a worthwhile approach to blogging. So in 2013 I am going to make a bold prediction and say controversial blogging will be on the rise?
How Do We Be Controversial?
It’s save to say you don’t have to go at it with the approach of making as many enemies as possible, but if your blog has alternative viewpoints on various topics your blog has the potential to gain lots of natural backlinks (provided the content is creditable) and people enjoy your writing.
Tips For Being Controversial
- Fact. You have to have an argument that provides facts otherwise your argument will become less creditable and people will tune you out. This is not what you want! Show with rock solid facts not opinions or accusations. Opinions are not facts so don’t confuse the two.
- Case Studies. Providing case studies showing that something is trending, no longer working, ect. is an awesome way to go about this. For instance, you could do a case study showing that private blog networks or exact anchor text are no longer effective. Probably not the best example, but it’s the first thing that came to mind.
- Witch hunts. Don’t make the mistake of going on witch hunts or be an instigator in order to write controversial content. A prime example is a blog I came across ( I won’t post the link, because I don’t believe they are linkworthy), but basically this guy goes around and pretty much slams every web hosting policy and goes around bashing affiliates that create web hosting review sites. Possibly just an angry blogger that makes himself feel better about putting down others that are successful.
- Infographics. These are powerful and many bloggers don’t utilize them correctly. Rather than writing a 1,000 word article on something controversial why not make it a 350 word article with an awesome infographic which can spread like wildfire.
- Videos. Another visually appealing tactic is to make a video that shows why something isn’t correct. Provide a unique video that shows you have tested a product and believe it’s really hype and doesn’t live up to it’s name. This builds creditability and with creditability comes trust.
Keep in mind if your going to go with this approach if you actively post arguments which are not facts you can find yourself in legal trouble. One blog I recently discovered that I really like is retiremyass.com (check it out if you haven’t already) because yes there is some controversial content and the owner Rasmus Lindgren does a fantastic job at doing this effectively without breaking any of the rules to creating great controversial content.