It should not be any secret to anybody that Internet marketing (either SEM or SEO) has raised the bar this 2012 and as we move to 2013 it’s really going to make a big impact, and become more challenging and demanding. I am not only speaking about the waves of new Panda updates now and then on Google, or the outstandingly strong effects of its Penguin update. All in all, there are new websites sprouting here and there all the time, and a lot of work to do in terms of search engine optimization and website marketing.
As these tasks can sometimes get daunting, I thought it would be a good idea to share some of my secrets with the rest of the Internet marketers out there. They won’t guarantee you a first position in any ranking per se, but I am sure they are going to ease things for you.
OK, without further ado, here they are (in random order):
This tools were provided by George which is member of the Search Engine Optimization and Internet Marketing team of InTechCenter, an international company with headquarters in Florida, which provides, besides SEO and Internet Marketing, web and software development services to a growing number of satisfied clients.
Most people know and use Google Adwords’ Keyword Suggestion Tool, and it is a great tool, actually, but there are more options there. Among the long list of online keyword tools and resources, I have found ÜberSuggest to be very smart, giving you dozens of suggestions for a word you include on their search bar. ÜberSuggest takes its suggestions from what people type in the Google search bar, so it is reasonably reliable.
Social media marketing requires you to be there, online, connected, so I use Choqok to see and remain connected to all my Twitter accounts in one single application (and I use that one because I am a Linux user with KDE. You can use whichever you want, because it is important to be there to reply to the mentions you receive or thank the new followers, to stay connected, to be there. Your social media cannot rely solely in automation.
Hootsuite is one I love. I mostly use this for Twitter and Facebook. There is a paid and free version. In the beginning I used the free version but as you manage more and more sites social properties it’s just well worth the $10 a month to help automate your tweets, wall post, ect. With a paid account you get unlimited access. Not to mention there is a cool dashboard that allows you to see who mentioned you. This really allows you to keep tabs on everything, quickly.
TweetStork Retweeters Search
Back to the manual alternatives, in my opinion one of the most useful is TweetStork’s “retweeters” search. In short, the tool will surf a Twitter account and tell you who retweets the posts shared by any specific Twitter user. This list is pure gold, as they are active Twitter users who can potentially retweet what you post too. You just need to do your job and get them to notice you.
I have and use a Bitly account now and then, but when speaking about URL shorteners, I like Su.pr. StumbleUpon is one of the largest communities out there, one which really makes websites get traffic. Some years ago, when I was young and innocent, I tried to spam the site with my links just to notice they have a really good anti-spam protection. Fortunately, there is a side path: For those willing to motivate people to add their sites to StumbleUpon without spamming, Su.pr is the way to go. I highly recommend it.
With these tools, I think I got your covered for some of the most time-taking Internet marketing tasks, hope you enjoy it and, for sure, should you have suggestions, please feel free to add them in the comments. I would like to know what all tools you have found beneficial to maintaining your blog?